From end of April to beginning of June the Wine Road Weeks are celebrated in the towns and villages along the South Tyrolean Wine Road. Visitors can experience many events all around South Tyrolean wine and explore deep cellars, wine traditions, wine culture and wineries. The programme includes wine tasting with vintners, wine days, wine seminars and lectures, a sparkling wine breakfast, special wine menus, exhibitions and more. The programme concludes with a perfect night of the cellars, where the treasure troves of the many wineries are open until late into the night. The programme appeals to experts as well as lay people. In addition to wine, it also offers culture, architecture, tradition, fine foods and entertainment.