Bolzano has been a merchants' meeting point for many centuries, thus, the city is characterised by trade. Two cultures merge here at the border between North and South, and there is a special atmosphere ‘in the air’. The cities' charm is very inspiring and new ideas and developments emerge at all times. The chic style of the attractive shopping area is joined by innovative design in an almost natural way. Genuine South Tyrolean culture in combination with Mediterranean lightness makes Bolzano a place to experience, to see, to feel and to enjoy.